About Us

OUR STORY

We built what we needed

Like most breeders, we started with a spreadsheet. It was fine when we had a handful of animals. But then the collection grew. Breeding season got busier. More clutches, more hatchlings, more sales to track. Suddenly that spreadsheet was a mess of tabs, formulas that broke when we added rows, and data scattered across three different files.

We tried the existing software. Some of it was good, but everything came with monthly fees that added up fast. Others had so many features that we spent more time figuring out the app than actually managing our animals. And most of them locked our data in their cloud, which never felt right.

So we built The Rack. Not as a side project or a startup experiment. We built it because we needed it. We wanted something that showed us what needed attention today without clicking through five menus. We wanted our data in a format we could always access. And we definitely did not want to pay rent on software forever.

The Rack is intentionally focused. We did not try to build a 100-item menu. We built the 15 dishes that breeders actually need, and we made them really good. Collection management. Clutch tracking. Sales. Activity logs. A dashboard that tells you what is urgent. QR codes for fast logging. That is it.

We use The Rack every day in our own breeding room. Every feature exists because we needed it. And if you are a breeder looking for something simpler, we think you will like what we built.

Help breeders run their operation like a business

OUR MISSION

Whether you have 10 animals or 500, you deserve tools that work as hard as you do. The Rack exists to take the chaos out of breeding records so you can focus on what actually matters: the animals. We believe your data should belong to you. We believe one-time pricing is more honest than subscriptions. And we believe breeding software should be simple enough to use every day without frustration.

What we believe

Your data is yours

Your breeding records live in a Google Sheet you control. Export anytime. No lock-in, no hostage data.

Honest pricing

One-time purchase means you know exactly what you are paying. No surprise renewals, no price increases.

Simplicity over features

We would rather do 15 things really well than 100 things poorly. Every feature earns its place.

THE COMPANY

Soul Serpents, LLC

The Rack is developed and maintained by Soul Serpents, LLC. We are a small team of breeders and developers based in the United States who believe breeding software can be better.

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Ready to run your breeding operation like a business?

Join breeders who have ditched the spreadsheet chaos for one clean, simple dashboard.