The four numbers that matter
Cost per animal per month (benchmark $8 to $15), days on market (aim for under 30), your real average sale price, and clutch success rate (70% or better for proven breeders).
The Breeder’s Business Blueprint · Free 10-page guide
Know what each snakein your rack costs you.
The four numbers to watch, how to set your price floor, why $400 in 14 days beats $500 in six months, and how to handle deposits. Free, 10 pages, for ball python breeders who are done guessing.
Written for THE RACK by Stacie Jensen, founder and ball python breeder at Soul Serpents.
It’s on the way.
We sent The Breeder’s Business Blueprint to your inbox. Want it now? Download it below.
Download the BlueprintYou can name every snake’s lineage three generations back.
Now name what you spent on feeders last month.
For most of us, the feeder bill takes a lot longer. The Blueprint is the other half of the record: what each animal costs, what it sells for, and whether the season made money.
Inside the guide
Ten pages. No theory.
The exact frameworks.
Track everything that costs money
Feeders by week and month, what each animal has cost since you got it, days since listing, sale price against asking, deposits owed and shipping as a share of revenue.
Build systems, not habits
Feeding, breeding pipeline, sales and weight systems. A habit needs you to remember. A system reminds you.
The tools that protect your investment
Thermostats with alarms, remote monitoring, reptile-safe cleaners and quality heat, and where going cheap puts animals at risk.
Stop underpricing
Find your price floor, look at what snakes sold for instead of what people ask, and factor in what a slow mover eats while it waits.
Plan your projects
Set the goal, map the pairings and odds, decide on holdbacks before you produce, and budget for a multi-year timeline.
Treat deposits like real money
Put a non-refundable policy in writing, log every deposit with its balance and due date, and don’t count it as revenue until the snake ships.
Make decisions with data
Six questions your records should answer in 30 seconds, from profit per animal to which males lock best.
Look inside
See a page before
you give us your email.
Every chapter reads like this: a plain benchmark you can hold your own records up against, not theory.
Can you answer these
in 30 seconds?
01
What’s your profit margin per animal after all costs?
02
Which genetics sell fastest? Which sit longest?
03
Which females produce the most successful clutches?
04
Which males have the best lock rates?
05
Where does your money go each month?
06
Are you on track to hit your revenue goal this year?
If you had to stop and think on any of these, the Blueprint is where the answers come from. Get the free guide.
After the guide
THE RACK keeps the numbers
the Blueprint asks for.
When you want those answers without the spreadsheet, the same numbers the Blueprint asks for live in THE RACK: cost per animal, days on market, deposits, and every female’s breeding stage. Free for your first 5 animals.
Know your numbers
before next season.
Free, 10 pages, on your screen in the time it takes to read this. No spam, unsubscribe anytime.
Written by a working ball python breeder. Free for your first 5 animals in THE RACK.
It’s on the way.
We sent The Breeder’s Business Blueprint to your inbox. Want it now? Download it below.
Download the Blueprint